UTV, India's leading integrated Media & Entertainment Company announces the launch of Brand Bindass! A celebration of being young in India – Bindass is all about being Fun, Frank, Fearless and valuing Freedom in all its forms. It is India’s first 360 degree entertainment venture across television channels, mobile channels, web, gaming, merchandising, retail & nation wide ground events!

A Hindi general entertainment channel for Young India, the channel reflects Bindass brand values. It’s a mix of fun, youthful entertainment across genres- comedy, action and thrillers! Bindass is not just another channel; it is a platform for like minded people to come together on tv, the web, mobile and at cafes. Targeted at the young at heart - Bindass is all about the attitude – FUN. FRANK. FEARLESS. FREE!

The brand will start out as a television channel with one of a kind programming, plus, exclusive content and communities on the web! The mobile too, will latch on to Brand Bindass! In its second phase, Bindass will foray into the retail segment with its own Bindass cafés. The décor, music, food and ambience of the cafe will reflect the brand values of Bindass. Bindass will also simultaneously roll into the merchandising domain, extending its interface with young India. It will also include the launch of multiple language channels across India and Southeast Asia.