Launched in September 2007, Bindass is the first 360 DEGREE Entertainment Brand for Indian Youth that spans across a TV channel, on-ground events, digital and consumer products. Synonymous with grit, style and success, Bindass is a brand of purpose and relevance. Having successfully created a community building platform to bring Indian Youth together, Bindass has today become an achiever brand that the youth idolize. Reaching over 64% of Indian Youth, Bindass offers a unique blend of content across genres that appeal to the Youth - Music, reality shows, comedy, on-ground and more. Everything about Bindass is focused on the fact that there are those who Rest Less and then there are the rest.