We understand the pulse of Generation Next - the very reason we managed to carve a clear niche for ourselves with the youth. Yes, we are India's coolest adda.

Our fundas of Fun, Free, Fearless, Frank and Unexpected, have helped capture the imagination of the youth. And we do it where they like it, when they want it - awesome television shows, super interactive stuff, livewire gaming zones, cool merchandise, even nationwide events like concerts and street plays.

Of course, our fundas go across all genres. Comedy, action, thrillers; you name it and we've got it.

So, if you think bindass is just a channel, think again. It's where young India hangs out!