posted by: Raul Pinto Jun 19 2009 @ 1:54 pm

Aircel is a telecom company that you probably didn’t know about until the IPL. Not unless you happen to be from Tamil Nadu or are a Chennai Superkings fan.
Keeping in mind that they sponsor the Chennai IPL team, their ads are focused on cricket, actually no, they are focused only on Dhoni.
The first ad that they came out with featured an entire cricket team. The team neither wore India’s blue colors or Superkings dirty yellow, so let’s call them the Aircel team.
Remarkably, within 60 seconds, they manage to squeeze every possible service offered by Aircel, into the ad.
A bunch of cricketers are hanging out in the dressing room, probably waiting for a match to begin when suddenly someone comes yelling that the match has been cancelled.
The entire lot of cricketers seem to be very happy and gay err… never mind, they look more happy than sad about missing their cricket match and laugh at apparently no reason.
Now, the logical decision would be for them to packup and leave to their hotels, but no, our very talented cricketers want to go to a hill station and of course Aircel wants to show-off their features.
Now Dhoni seems to be the only person in the room having a cellphone, also he’s the only one with money, the others don’t have multiple ad contracts. So first he picks up a hill station, Coonoor. The he books the tickets for the rest of the guys, as I said they are a happy lot. Then there’s a sad guy who’s only job is to sit and make sad faces, till Dhoni tells him that he’s in the team. Why would someone be so happy to join the Aircel team? It would make more sense if he was told that he has a new ad contract.
The ad finally says it’s time to move-on. With India’s ouster from the T20 world cup, I guess that’s what Dhoni will have to say to a lot of people.