posted by: Ayesha Kohli Oct 9 2009 @ 4:00 pm

Dil titli dil titli saaaaa… kabhi yaadoon kabhi sapnoo kaa… lala la la lala la la… Airtel’s new Digital TV seems to be swaying to the tunes of childhood sweetheart romance or better still, to the all new, improved (rather, presentable – including Kareena of course!) version of the sloppy Tushaar–Kareena starrer Jeena Sirf Mere Liye!

Well, Airtel’s this new ad is simply an impossible miss. It’s either the primetime screening, or the handsome star cast, or the ‘unmissable’ drama, OR the magic of Atif Aslam capturing awaaz. There is just no way that you would have missed this one out. By the looks of it, ‘going filmy’ seems to be the hot new way for this brand!

Much like the works of an item number, this ad had certainly fulfilled its objective of getting noticed, be it through the celebrity mania or the melodrama. But well, how well has it been liked or disliked… there are varying opinions, and lots of them! While some can’t seem to get enough of the bindass music track, others are drooling over either snooty Saif or hotty Kareena or, not to forget, the cute little butterfly locket, (well, the real hero of this choti si love story, considering that many think that Saif was being a real jerk for dumping the sweet little love of his life for the bimboo Bebo!).

Well, we are not done yet. There is more to come. And, if you’re wondering ‘what’s left to be said’, bang-on our point (in context to the sequel ad that Airtel Digital TV has come up with.). As if chiknne Saif’s chickening out was not enough the first time, the brand has come up with a ‘zabardasti’ sequel to the ad. The cheesy natak and eyelid-batting drama kind-of puts you off pretty much, the second time around.

Hmmmm…. wondering if ‘second times’ work much…what say Bebo, Saify???!!!

Watch the Ad right here: