posted by: Ayesha Kohli Jun 19 2009 @ 5:12 pm

‘Dumb-struck’! Haven’t many a times highly ridiculous ads left you feeling just that? Yes, we are talking about exactly those kind of ads that turn your otherwise ‘much respected television set’ into an ‘idiot box’.
If you’re in a mood to feel silly, let’s reencounter some of those superbly absurd moments!

• BSNL LIFE LINE ( NOT LAND LINE!)
Don’t you remember that BSNL, Preity Zinta ad where amidst that entire ‘ typical arrange marriage, family drama, boy meets girl’ session, Preity Zinta suddenly throws a fit on learning that the boy’s house does not have a BSNL landline connection and out rightly refuses to marry him?
Well let me tell you, many threw a fit just looking at the absurdity of the concept of the ad. Forget the filmmaker, am amazed at Preity Zinta’s sense of judgment and style?…What was that, just plain desperation or highly atrocious taste???

• LUX COSI - APNA BAD TASTE PEHAN KE CHALO
Aab yeh hui na appropriate tag line for the entire atrocious campaign - ‘ LUX COSI VEST’- APNA LUCK PEHAN KE CHALO. The latest of them being the new Sunny Deol ad where he, on his bike passes a sardaarji’, who much to Sunny Doel’s disgust hails him for a lift. However, obviously because he is wearing the ‘super lucky Lux Cosi vest’, luck works in his favor and the sardaarji requests Sunny to drop off a pretty young lady, instead of himself.
Wow! Could you have been more creative??? Not a chance!
Jokes apart, everything about this campaign, right from the tagline to the film, simply suck!

• LINC PEN- NAUTANKI KE LIYE
You expect Sharukh Khan to do better than ‘acrobatic stunts, halloween costume’ kindda stuff by now yaa. Taking about the recent ‘Linc Pen, Zindagi Ke Liye’ campaign. Zaroorat nahi, theme nahi, ek zabardasti fit ki gaye ‘wannabe kind of shaayari’, teamed up with Sharukh Khan’s absolutely uncalled for ‘character change’ with every scene, this ad can surely be used as a highly recommended case study for the ‘most dumb ad’s’, ever!

• SANTOOR – TAKES THE BAKERY
Different ‘sexy looking mums’, with different ‘cute looking kids’, with different set of ‘astonished people’, over and over again, all the time can NOT make an ad campaign. Dumb as that is, what is even worse is the recent Santoor commercial with the offer of a ‘Free Reynolds pen ’.
It goes something like this: a pretty young girl is supposed to fill up a form and when a lady offers her a pen to do so, she says something like “no thanks, mere paas Santoor hai”. (Only because a Reynolds pen is free with a Santoor soap.)
What on earth is the correlation between ‘being offered a pen and in response saying that you have Santoor’? This ad surely takes the bakery!

This is not all. With dropping IQ’s and ‘out of sense’ (not out of the box) concepts, brace yourself to become the consistent audience of many such ridiculous advertisements!