posted by: Ayesha Kohli Jun 19 2009 @ 4:55 pm

They are monotonously common, incredibly pathetic and dumbly followed. Taking you through some of the Ad World’s most ‘ghissa pittah’ formulas to ‘sucksess’:

FORMULA 1 – Rhyme ki bauchaar? Hum hai hardum tayaar!
Rhyme the product name or its tagline and the world will rhyme with you! Such is the age-old formula, followed till date, long after creativity has committed suicide!
Yup, ads like ‘Aaya naya Ujala. Char boondein vala’ are exactly the types we are talking about. Tacky as it sounds, this done-to-death concept leaves an extremely ‘down-market’ taste in the mouth of the viewers.

FORMULA 2 – Praan jaye par Bacchan na jaye!
Koi premium product ho, ya ho tale aur sabun, jab tak koi celebrity uss ad mein nautanki na kar le, kissie bhi film maker ka ad-film making experience safaal hi nahi hota!

FORMULA 3 - Larger than life
Whether or not these ads manage to sell the products in question, like the typical Karan Johar movies, they surely end up selling a lavish lifestyle concept to the viewers.

FORMULA 4 – ‘And then they lived happily ever after’From A-Z, in all ads these days a happy ending is a mandate. It’s as if all the viewers are chronic heart patients and any thing but a ‘picture perfect scene’ can cause a threat to their lives!
The entire ‘goody-goody’ thing is just so fake!

FORMULA 5 – The Snob ValueLike the ‘The ‘Lux Cosi. Apna luck pehan ke chalo’ ad, most of the ads popularizes a product using more of the ‘tashaan value’ attached to it rather than the actual attributes of the product. This ‘wannabe attitude’ has always been an epidemic in the ad film industry!

For the endless number of times these atrocious ad laws have been and will be repeated, the Indian ad film industry can easily enter the Guiness Book of World Record! What say?!